THE ISSUE
Canada is excluded from TikTok’s commerce and earning ecosystem.
Canadians do not have equal access to TikTok Shop, the TikTok Shop Affiliate Program, and the TikTok Creator Rewards Program available in other markets.
TikTok is no longer just an entertainment platform. It has evolved into a powerful commerce, marketing, and monetization ecosystem.
This exclusion affects product-based businesses, aspiring entrepreneurs, affiliate creators, small brands, creators, and Canadians looking for modern ways to earn income in a changing economy.
Canada should not be locked out of tools helping people and businesses around the world sell, promote, earn, and grow.
THE ACCESS GAP
Canada is not asking for special treatment. Canada is asking for equal access.
TikTok Shop is available in 16+ countries, including the United States, the United Kingdom, France, Germany, Italy, Spain, Mexico, Brazil, Japan, Ireland, Singapore, Indonesia, Malaysia, Thailand, Vietnam, and the Philippines.
Across the G7, Canada stands alone as the only nation without access.
While other major markets move forward, Canadian businesses, creators, affiliates, and entrepreneurs remain locked out of tools that could help them sell, earn, grow, and participate in the digital economy.
Canada deserves equal access.
TIKTOK SHOP
Canadian businesses are locked out of a major social commerce channel.
TikTok Shop is reshaping ecommerce by turning content into commerce. In other markets, businesses can sell products directly through TikTok, where videos, livestreams, creator affiliates, and viral content can drive product discovery and real-time sales.
This is more than a social media feature. It is a rapidly emerging, high-growth sales channel changing how brands reach customers, launch products, and compete online.
In the U.S. alone, TikTok Shop has grown into a major social commerce channel, with more than 500,000 merchants reported by the end of 2023 and an estimated $15.8 billion in U.S. sales in 2025.
In the U.S., TikTok Shop is projected to reach $23.41 billion in ecommerce sales in 2026, a 48% increase year over year. By 2030, ByteDance, TikTok’s parent company, is projected to become one of the world’s largest retailers, a clear signal that TikTok Shop is becoming a serious force in global ecommerce.
TikTok is also building the infrastructure behind the sale. Similar to the fulfillment model that helped make Amazon dominant, Fulfilled by TikTok handles storage, packing, and shipping for sellers, while TikTok Shipping is designed to simplify domestic shipping and reduce seller costs.
For Canadian businesses, being excluded means missing access to a modern sales engine that could help brands reach new audiences, generate demand, and compete in the future of commerce.
Canadian businesses deserve the same tools to sell, scale, and succeed.
AFFILIATE COMMERCE
Canadians are locked out of the TikTok Shop Affiliate Program.
Without access to TikTok Shop, Canadians are by default excluded from the TikTok Shop Affiliate Program, one of the most powerful income pathways connected to the platform.
In other markets like the U.S., new and established creators, along with everyday people like moms and retirees, are earning commissions by promoting TikTok Shop products through shoppable content.
Across TikTok Shop affiliate communities, some creators publicly share earnings ranging from $10,000 to $50,000 per month, with some reporting six-figure monthly commissions and millions in TikTok Shop sales generated per year.
Behind those numbers are real people using social commerce to change their financial reality — supplementing income, supporting families, building independence, and creating new opportunities.
Meanwhile, countless Canadians are struggling to find stable employment, keep up with the rising cost of living, and maintain a basic standard of life. Canada has millions of TikTok users and a large, and growing creator economy, yet Canadians remain locked out of the tools that could help them access an
income pathway already changing lives elsewhere.
That should not be acceptable.
CREATOR REWARDS
Canadian creators are excluded from the TikTok Creator Rewards Program.
The TikTok Creator Rewards Program is currently available in eight countries: the United States, Germany, France, Mexico, Japan, Brazil, South Korea, and the United Kingdom.
Canadian creators contribute content, culture, engagement, and value to TikTok. Yet without access to the TikTok Creator Rewards Program, they are excluded from the opportunity to earn income from the creative work they produce.
Paid-view monetization may not be the largest opportunity within TikTok’s earning ecosystem, but Canada’s exclusion points to a broader problem: Canadian creators help fuel the platform while remaining locked out of earning tools available to creators in other markets.
Equal digital opportunity and inclusion matter.
WHY THIS MATTERS NOW
Canada is missing a major economic opportunity.
Canada’s exclusion from TikTok’s commerce and monetization ecosystem has always been unreasonable and today’s economic reality makes that exclusion even more unacceptable.
Across Canada, people are navigating rising costs, unstable job markets, hiring freezes, layoffs, business pressure, and long, discouraging job searches.
At the same time, automation, artificial intelligence, restructuring, and major industry shifts are changing how people work, earn, and build financial security.
More Canadians are looking for ways to supplement their income, launch businesses, sell products, build audiences, create independent revenue streams, and use their skills in new ways.
TikTok Shop and the TikTok Shop Affiliate Program are part of that new economy giving people in other markets the ability to sell products, promote brands, earn commissions, and build income outside traditional employment.
These tools could help open new income pathways, support Canadian businesses, strengthen digital entrepreneurship, and ensure Canada is not left behind in the future of commerce.
When Canadians have more ways to earn, they have more ability to support their families, afford basic needs, invest in their businesses, and contribute back into the economy.
In today’s economy, Canadians need more access to opportunity, not less.
Equal access. Equal opportunity. Equal playing field.
If you believe Canadians deserve equal access to TikTok’s commerce and monetization ecosystem, join the movement today.
